Monday, March 30, 2015

Week 7: Get Visual Part Two, Similar Business Websites

“In the end, I wanted a daughter that would be my best friend....” Shireen Dodson, C-Span...1998

There are two other authors who have written books on Mother Daughter Book Clubs.  The first was The Mother Daughter Book Club: How Ten Busy Mothers and Daughter Came Together to Talk, Laugh and Learn Through Their Love of Reading.  This was published by Shireen Dodson in 1997 (the year my daughter was born) and was followed the following year by 100 Books for Girls to Grow On.  The internet was in its “infancy” so Shireen never developed a website.  She is currently on the staff of the International Multicultural Institute.  My impression is that she had very short lived (and limited?) popularity.  However, I owe her a great deal as she “planted the seed” for me. I recently found a C-Span video of a talk she gave in 1998.  I will use it in a post in the next week or two.  (Actually, I am thinking of dividing it into “clips” to extend its use.) Further, it is about 15 minutes and I don’t believe that anyone would listen for that amount of time.

The next person that came along was Cindy Hudson who published the book, Book by Book, The Complete Guide to Creating Mother Daughter Book Clubs in 2009.  She began her website in 2007.http://motherdaughterbookclub.com/ which largely reviews books, offers interviews by authors, parenting resources, the sale of her book and other “guides” she has written for use by Mother Daughter Book Clubs.  This site has a very “old-fashioned” look.  The only visuals are some photographs of her and photographs of book covers.  There are two sentences in different parts of the page informing the reader that she has a twitter and facebook link. (I notice on the Facebook page that she is talking about multi-cultural books....a focus of mine too those my recommendations are better!)  The Twitter account seems to (at least recently) be notices of book reviews.

The other competitor is more recent and has come far in terms of website development and a social media presence. She wrote the book, Her Next Chapter which was released in 2014.  http://www.motherdaughterbookclubs.com/Just prior to the release last summer, she “found” me on the Internet. Her book and associated social media focuses as much if not more on “media literacy...” the portrayal of girls and teens in the media.  Her website has drawn figures which are not very visually inspiring or exciting.  It has almost a “cartoon” appearance.  On her Facebook page the “permanent” visuals are to me, very poor.  The banner photograph has a picture of her and her daughter book looking away and sitting far apart.  The daughter is looking away with a strange “smirk” on her face...I watched the video and it shows her speaking in front of a very small group with empty chairs and her daughter also looks disinterested.  One of the main benefits of a Mother Daughter Book Club is that it strengthens the bond between mothers and daughters.  Her visuals give the opposite impression. Her likes, however have grown to 3, 446 in about one year and a half.  Her website directs you to all of her social media.  Her Pinterest has 5 boards that are book recommendations in different categories and “Girl Power” advertising.  Many of her “tweets” also relate to portrayal of girls and young women in the media.  She is also on LinkedIn. Her strongest visuals are on Facebook and Pinterest.  

Originally, I felt a bit upset that these women “beat me” to the market.  However, I now see their presence (especially Lori Day) as affirmation of my ideas.  Even Cindy Hudson’s mention of multi-cultural books means I’m on the “right” track.

The above represents both opportunity and examples I can learn from.  


Thursday, March 26, 2015

Week 7: Get Visual

I found the readings this week so exciting!!!!!!!!! The possibilities and creativity just leap off the page.  However, I'm still only on the outer edge…I haven't used Tumblr, Pinterest or Instagram and still don't feel I really understand how to even get started….but I am beyond convinced of the potential!  I was particularly fascinated by the "Instameets" and the way product was combined with art and community events…..

Although I need to attract customers first, I tried to "think big" about where I would like to be or could be…Initially I didn't think any of these would apply to my business…where would the visuals come from?!  However, as I read about each of the four major visual social media platforms, I did have some ideas….the "possibilities….

TUMBLR
Mini Book Reviews…picture of book and a mini review….perhaps creative ways in which the book was discussed by a Mother Daughter Book Club.  Loved the NPR example...

PINTEREST
Group Boards around specific age groups or even types of books…novels vs. memoirs (maybe more challenging to discuss but lends itself to special "guests….")

YOUTUBE
Didn't remember it was owned by Google…now that I know, it makes sense that videos make your name/website rise in the SEO numbers….I could be giving tips about how to make a Mother Daughter Book Club successful….I believe there are "devices" that would allow me to film myself…these are what people are using for "selfless?"

INSTAGRAM
I could use the "Carousel Ad" format to showcase a book (its cover) and a brief summary…it would be great if I could somehow attract live "mini reviews" by girls reading featured books…there could also be calls for book related activities….Would love to organize an "Instameet" where Mothers and Daughters would read a book, and meet in a related place and post the photos….

Since I am just learning about all these platforms, it is difficult for me to know what is used the most.  I know FLICKR is not really used anymore.  I think there is a slightly older market that uses Pinterest as it feels like the "bulletin boards" of the last century.  I think it is easier for individuals that did not grow up with technology to adopt this digitized form….I think YouTube may be a younger market as they are more comfortable with being in front of a camera…either themselves or making a YouTube.  I think Instagram crosses age groups.  Reading about the TUMBLR applications was so enlightening.  I had no idea so many companies were using this platform.

In my business, I still need to attract the customers by convincing them this activity should be part of their lives and I can lead them along either in person locally or via the web which I am very slowly putting together.  I don't feel I can yet choose a form of social media which would be best as I see ways I can use all of them.  It seems that YouTube (with initially myself giving some "mini-tips) and either Tumblr or Instagram with mini book reviews as social media forms I could use in the absence of many customers.






Saturday, March 21, 2015

Scheduling Posts on Facebook: Done!

It has NOT taken me this long to figure out how to schedule a post!  I was preoccupied this week and just sat down to try again this afternoon.  Now I have done three (one for Sunda (3/21), one for Tuesday (3/24) and one for Thursday 3/26)  I have embedded video, edited my posts and rescheduled them…I'm a "pro!" The only feature I can't figure out is "target market" when you DO NOT pay to "boost" a post….(or am I dreaming!)  I even found a YouTube where a mother and daughter talk about their experience of being in a Mother Daughter Book Club….The other question I have is that I wanted to write a blog post on one of these topics and would like to embed the video….I could not find those instructions….Thus, I need to know, Can I embed a YouTube video in a blog post?"

Monday, March 16, 2015

"Ready Posts"

I am trying three different posts.

1)"Shared" one that was somewhat of a "call to action" asking if "my readers" (thinking positive) agree with the link I shared (but how would I have delayed that as when I click to share, it posted right away….

2)Following are two posts ready to go (but I can't figure out how to do that!)

One is sharing research related to reading

“Deep Reading” influences the developing brain
I have long observed that a major benefit of Mother Daughter Book Clubs is the development of sophisticated critical reading skills.  As the girls begin to get a “feel” for the questions posed during Book Club, they learn to give thought to plot, character development, setting and writing style as they read the book selections. This “deep reading” cited in the (June, 2013) Time article “Reading Literature Makes Us Smarter and Nicer,” is just the type of reading girls in Mother Daughter book Clubs are engaged in.  Yet another reason to either start or sustain a Mother Daughter Book Club!

One is a "featured author" piece

Get to know Blue Balliett
This interview will help you get to know Blue Balliett.  Her books are set in real places and represent both books she would have liked to read when she was young and those, as a teacher, she would have liked her students to have.  It is no wonder they have received so many awards and have been translated into over 35 languages!



Thursday, March 12, 2015

Week 6: Facebook Strategy, Businesses to "Like"

I am feeling GREAT as initially I had difficulty seeing the pages I "liked."  However, I realized I had "liked" them under my personal Facebook account, not my business account.  I solved the problem…always (to me) a sign of LEARNING!

I had been waiting to begin anything until all was perfect, had a website and was writing on my Facebook regularly but after talking with Angela, I am just going to start making some connections even as I develop my business.

I chose the following Facebook Pages to like…they are either ones which will give me ideas to talk about in a post or have a following that could be my target market.  My "featured likes" are the ones where my target market may be rather than the pages where I may comment about content.

They are:
Her Next Chapter: This is the title of a book authored by Lori Day.  She does discuss how Mother Daughter Book Clubs are good antidotes to the way girls are portrayed in the media. This is mainly what she comments about.  She actually contacted me last summer as a result of my "blog."  I put "blog" in quotes as it was and is in its infancy.  I will be able to share and comment on many of her posts.

A Mighty Girl: This is a website that promotes toys, games, clothes and books that convey a message of "take charge" for girls.  They have a great suggested list of books….maybe I can affiliate with them someday?

Blue Balliett: She is an award winning children's author.  When I organized my "Chicago Comes Alive" trip, her book was one of the selections.  The parents of the kids who read her books could be of my demographic.  THIS IS A FEATURED LIKE

Huffington Post: (merged with Huffington Post Parent). I came across a wonderful article written by a woman who is doing a Book Club with her daughter.  I will comment on the content but seeing her article made me realize that the readership could be part of my target market.

Brain Child Magazine: I saw a post they wrote about reading…made me think their readership could be part of my demographic.  In addition, I think I will find content to share and comment on.

Shutterfly: Again as I think parents taking lots of pictures have kids in the age group Mother Daughter Literary Journey is targeting.  THIS IS A FEATURED LIKE

Wright 3: This is the Blue Ballett book that was part of the "Chicago Comes Alive" trip.  I believe that parents/kids reading any media by Blue Ballett could be interested in Mother Daughter Book Clubs.
THIS IS A FEATURED LIKE

As I think about it, I will probably change the "featured likes" and maybe add my "content" ones too.

Monday, March 9, 2015

Week 5: Facebook Post Reach and Post Engagement

Post Reach and Post Engagement

Learning about this is fascinating!

Post Reach is almost exclusively about getting "Likes."  It may be the result of Facebook Ads one has purchased or a "request" to "Like." The "like"  could be linked to an immediate "reward" such as a discount  While "likes" can be useful so that the business has the potential to "engage" or interact with current and potential customers, my impression is that it is not as long lasting. In a "post reach" situation, a current or potential customer is not as likely to keep returning as they don't have a reason to.  More often, this is business rather than consumer driven.  It is not about the "conversation" or building the relationship.

Post Engagement seems to be a more natural or "organic" way of getting "Likes." The current or potential customer is drawn to the Facebook page because of compelling content, requests for feedback or an "ask the expert" opportunity. It is more likely that a customer who "likes" as a result of a post engagement will be a repeat visitor as they have come to the Facebook page of their "own volition." The "like" will be a "byproduct" of their visit to the page, not the main (and possibly) only focus.

Facebook Insights

Facebook insights allow the business to analyze how their posts are being received.  By looking at the Facebook analytics, one can assess the following: Did a "like" or comment result from a particular post?  Does the type of post influence the user?  i.e. does a video result in a comment or "like" more often than text?  Does the time of day or day of week influence the user?

A business can use the above information to alter the type of Facebook posts to use and the timing of them.  Though the type of business will influence the approach, the business can design posts that better meet the needs of their customers.  For example, a service business is likely to have a different type of post than a highly visual product to insure the highest possible type of engagement.  In some businesses, the picture "says all."  In other businesses, words remain of paramount importance.  Most likely highly successful Facebook marketers use a combination of both depending on the particular goal or campaign.

One idea I had from reading the book and your lecture was offering to problem solve Mother Daughter Book Club challenges…I could "invite" (of course how do I do that) mothers (or daughters if old enough) to pose a challenge they have had in starting or sustaining their Mother Daughter Book Club. On the positive side, I could request favorite books for different grades and "start" the "conversation." I'm still not sure how I would actually do it (step 1, click x…I mean a very specific way to "start.").  One of my goals is to have a site with enough "traffic" that I could sell  recommended books via a "pass through" situation…(for example Warwicks has an affiliated marketing program).

Thanks again!

iris

Sunday, March 8, 2015

Week 5: Alternate Assignment

WEEK FIVE ALTERNATE ASSIGNMENT
In addition the alternate assignment includes analyzing other pages similar to yours. Please look at the following pages and see if you can offer suggestions to their pages based on our lecture. (Ie, how is their cover photo? Is it positioned correctly? Do they use any custom apps? etc) Are they doing anything you like and you could tweak to make your own as a strategy on your page?

IMPLICATIONS FOR MOTHER DAUGHTER LITERARY JOURNEYS FACEBOOK PAGE

1)I love that thanks to Tracy I have “apps” that match my
2)I went through and looked at all the features on my page that you discussed in the PDF...
3)How do I unpublish this!!!! 
This is what I was afraid of!  That will totally destroy me before I get started!
4)How do I “like” someone as my business?  For example, Her Next Chapter (see below) and Mighty Girl (see below)?  I want to SHARE/REPURPOSE and COMMENT ON THEIR POSTS...IS THAT OK IN FACEBOOK ETIQUETTE?
5)I tried to add Apps for fun...added the event and deleted it....
6)Need to add Mother Daughter to Literary Journeys banner, how do I do that?
7)Can I take off where it says 3 or 4 people reached on some of my posts?
8)How can I see Literary Journeys page as the public sees it?
9)I did find the “Create page” but I am afraid to set it up (see above!)


COMMENTS ABOUT OTHER FACEBOOK PAGES
HER NEXT CHAPTER (2,846 likes)

Lori Day, author of Her Next Chapter actually found me! from my (very outdated and to me, quite “unstellar” blog) and I talked with her several times so this is a meaningful page for me to analyze.  She lives on the east coast and initially I was hopeful we could collaborate in some way but it did not work out.  She does talk about Mother Daughter Book Clubs in Her Next Chapter but not in the detail that I have in my (unpublished) manual.  What she does say, concurs with my thoughts almost exactly.

There are several concerns about her Facebook page:
1)The photo does not convey a clear message and in fact I think has a negative impact.  Lori and her daughter look “disconnected” and her daughter appears to be bored and is not even facing the camera.  There is no sense of the closeness of their relationship which is the crux of her message.  I think she should have just used her book cover or a better photo of her and her daughter in which they appear close.  
2)”About” section:  She says she discusses various issues related to girls (media literacy, mother-daughter book clubs, etc.) but she doesn’t really explain what her business is.  To me, that would not help sell her book or engage her for consulting or presentation “gigs.”  It makes me think I need to go back and explain what my business is so that people know I am available or is that “bad manners” on Facebook?
3)Video: Her video talks a “bit” about Mother Daughter Book Clubs and a “bit” about how girls and boys are portrayed in the media...but there is not a cohesive message.  Her daughter just sits next to the podium, looking a bit bored and uninvolved.  Considering that they wrote the book together, I think she should have picked several ‘issues” and they could have addressed them together.  It would have been a much better message.  In addition, you can see that the audience is very small and there are empty chairs....not a good message.  I think it would have been better if Lori and her daughter spoke without an audience.  If I didn’t know her, this video would not have prompted me to explore her book or her message in greater depth.
4)Photos on the side...the one of her book, Twitter and 2000 likes support her business but I clicked on one of the others and I couldn’t find the post she was referring to and I don’t think associating with Steve Daniell helps her message....don’t know if one can take those off?

HOWEVER, THERE ARE MANY ARTICLES SHE POSTS THAT I WOULD LIKE TO REPOST OR COMMENT ON.....HOW CAN I DO THAT AND IS THAT PROPER ETIQUETTE?


MOMS WITH AWESOME DAUGHTERS (10,744 likes)
I feel neutral about this page...the banner photo is cute though it doesn’t really convey what the Facebook page is for....though the text does...it is just for fun....celebrating girls/daughters....There are no custom apps but it is interesting to see they have over 10,000 likes!

MIGHTY GIRL (988,455 likes)
I find this page a bit more engaging as it seems to not just be “preaching” but has a nice combination of information and subtle “calls to action” in the book reviews they do.  It is clear that they have a business that sells products (I know it is toys, books and clothing) that supports their philosophy. 
1)Banner photo...I like that the photo conveys what they are about...strong women...with their logo in the lower left....
2)There are no custom apps
3)I would also like to reuse and comment on their posts....I NEED HELP IN HOW TO DO THIS ACCORDING TO FACEBOOK ETIQUETTE.....

I WOULD SOMEHOW LIKE TO ASSOCIATE WITH THEM....

Thursday, March 5, 2015

Week 5: Facebook Page/Hopes for the Semester

I have an already established Facebook page (though it has not been used which is why I am taking this class!)  It is Mother Daughter Literary Journeys

Here is the URL
https://www.facebook.com/LiteraryJourneys

I have done some minor editing…chaining the name and adding a Mission Statement.

Goals for Facebook this semester

The most significant reason I wanted to take this class was for the structure the homework would provide in forcing me to use tools like Facebook.  Tracy helped me set it up but I have never really used it with regularity.  While there are many reasons for this (not all limited to the "mechanics" of Facebook), I am now much more ready to move forward.
My Goals are:
1)To reintroduce myself to how to post…particularly in linking and commenting on something I have read on someone else's page.  There is one FB in particular that often has posts I would like to comment and expand upon.  I need to 1) know if this is proper etiquette and 2)refresh my memory on the mechanics of doing this.
2)I need to understand how to "make conversation" with people I find who fit my demographic target market.  I found someone today through the Huffington Post (she had a post about how satisfying and worthwhile her Mother Daughter Book Club has been).  She does have a Facebook Page and Twitter account…How do I "make (social media) friends" with her?
3)To understand how to draw people to my page…both the mechanics of an ad and given my business, what could it be?
4)To be posting once weekly by the end of the semester….

Sunday, March 1, 2015

Focus Business: Mother Daughter Literary Journeys

Name: Mother Daughter Literary Journeys

Social Media Use
I have made attempts to use social media (thanks to Tracy) but I still have significant gaps in my knowledge. Though I have Facebook, Twitter and Constant Contact accounts, I have not used them with any consistency.  Part of my problem is that I don’t really understand how you have “conversations” though I grasp the concept in theory, I don’t understand how to implement it.

I want to create a social network around reading for girls aged 7-12 and their mothers.  Through the network, I can drive the sale of various products.

Mission Statement
The purpose of Mother Daughter Literary Journeys is to provide mothers and daughters with a shared reading experience by teaching women with second through sixth graders how to start and sustain a Mother Daughter Book Club.

Definition of Business
We are creating a social network around reading for girls aged 7-12 and their mothers. Through the network, we will drive the sales of various products.

Potential Revenue Sources
-Consulting fee from 2 hour presentation (+ two followups) to help a group start and (most importantly) sustain a Mother Daughter Book Club
-“Kindle Book?” How to Create and Sustain a Mother Daughter Book Club”
(This is about a 7,000 word “document/manual” I have written.) This could be broken up into chapters.
-Webinars based on Kindle ebook
-Webinars with ongoing book suggestions and creative ideas to incorporate into the Book Club discussions
-Memberships which will give access to monthly book recommendations, special author access/interviews) This is only possible once a “critical mass” is reached.
-
-Matching service by zip code (part of “memberships?”)
-Affiliate marketing of recommended books
-Develop a series of trips....(that could be taken or explored virtually) based on books, 
I.e. “Chicago Comes Alive.”..”New York Comes Alive”

Target Market
-Women 30-45 years of age(50 if have young daughters) who have daughters between the ages of 7 and 12 (the following all assume this first characteristic)
-Family income of $75,000 and up
-Women who are avid readers and understand the value of pleasure reading for their children

-Women who love to travel

Sunday, February 22, 2015

Week 3: Identifying and Using Good Design

Potential Problems and Strengths of Four Websites

Riverside Art Center

Three potential problems:
1)Navigation - the user must scroll around to see the entire website.  The entire website should be visible on the screen without scrolling.
2)The mission of the Riverside Art Center is unclear....is this a non-profit? If so, what is its mission? Who is the audience?
3)The images are too large for the website....
4)The images produce many questions....Who did them?  Where they done at the Riverside Art Center?  If they were, which program were the artists/creators involved in?

Head Hunter Hairstyling
Three potential problems
1)The most prominent photo does not reflect the business....it perhaps reflects the location but not the business...Photos on other parts of the websites do not enhance 
what they are discussing....for the 
2)Putting prices on the website may not be a good idea if for some reason they have to be changed.  I would think one wants to establish the relationship with the customer first.  In addition, if the website is maintained by an outsider, it would be very difficult to keep it current.
3)The photographs do not look professional....they are too small and do not adequately illustrate the subject manner...
4)The website loads in stages and that makes the user impatient.
5)”Download” page does not make sense.

Apple
Design, aesthetics, branding....
1)Images are confined to one screen
2)The branding is so consistent that even without the words, one can recognize it as Apple.
3)The menu bar is very clear and it is easy to find the information you need.

Ford.com
Design, aesthetics, branding...
1)The images of cars give a feeling of movement
2)Menu bar is clear and easy to read
3)The menu tabs on the “footer bar” are “secondary” information categories that are logically organized.

Two Websites I Visit Often

Amazon.com
I use this site often as much for research about books and purchases.  I have rarely (less than five times) purchased merchandise other than books from Amazon.  However, I do use it to read book and product reviews.  I like the way the products are grouped so that a customer can easily search by category.  In addition, there is a great deal of "value add" which is certainly their marketing strategy….due to the sophistication of search engines.  I do like that it can recommend other "books I might like" or products.  The fact that there is so much "value add" means I will keep coming back and because of that, I may eventually purchase other products.  One reason it will take me a while is that I purchased a vacuum cleaner which turned out to be awful and it was too much of a hassle to return an item like that.  Thus, I have learned that for me, a purchase like that I must see before.

Canyon Crest Academy (CCA) http://cc.sduhsd.net/
It is interesting to me how sophisticated a school website has become.  I find this very easy to navigate and I can always find the information I need.  I also like the way the Facebook page is integrated into the website.  The "drop down" menus are also very convenient. I have not signed up for the reminders yet but I will.  I want to see how comprehensive they are and whether it is just so much information that it becomes intrusive.  One challenge we have is that the Canyon Crest Academy Foundation needs to be more visible but we have a challenge in that it has to function independently and not reflect the core operations of the school.  We continue to think about how we can get parents to the Foundation website.
I like the fact that we showcase the "Think B4 You Post" message that was designed by a CCA Student.  I like that I can find out about courses through the "Course Profile" section.  Further, the latest episode of CCA TV in the middle of the website is great as it reminds users of the website (primarily parents and students) about events at CCA. We hope this in turn, increases the sense of community and ultimately donations. At this time, I can't think of anything I'd like to improve.

Sunday, February 15, 2015

Week 2: Five Business Social Media Survey

Comments:
I deliberately chose companies in diverse industries, at different levels of maturity and sizes.  I wanted to compare and contrast how social media was used.  I chose companies where I had a personal connection or wanted to learn more about.  I discovered that
1)Facebook and Twitter are the most universally used.  
2)YouTube was used by more mature companies with larger budgets.  I suspect
this is because video capture and editing require more staff.  If the video is longer
than a minute (or maybe less; a minute of video is “long”), professional editing
Is required.
3)LinkedIn is used to demonstrate a company or individual’s knowledge,  “advertising” their industry or expertise. It is also used to post job opportunities.
4)Google + was used by 2/5 companies; one was an emerging PR firm linking
education and industry; one was a mature law firm

NIKE

Twitter
18.3 K Tweets
Latest Tweet: Feb.11 Nike SNKRS, 
Retweets of various Nike products in use

Facebook
22,918,93 Likes
61,896 Visits
Latest Post: Feb.11
More information on Nike SNKRS above

YouTube
252,136 Subscribers
Multiple channels
Last Video: Depiction of Nike SNKRS app

Instagram
770 Posts
12.1M followers
126 following

Frances Mayes

Last Blog Post: Jan.9, 2015 
This appears to serve as her website.

Facebook
9,708 Likes
Latest Post: Nov.10
Refers back to Blog (entry page of website)

Twitter
Tweets: 5,967 
Following 1,523
Followers 3,730
Favorites 23

Goodreads
41 Friends
465 Fans

Feedburner: This is an e-mail  subscription request

KDRPR.com

Facebook
288 Likes
Latest Post: January 13, information about a conference

Twitter
Tweets: 1,019
Following: 1,295
Favorites: 13
Lists: 1
Latest Tweet: Thanks for a “Shout out”

LinkedIn
Used to: 1)Advertise for Interns, 2)Details about STEAM Connect and 3)3 “Ps” of Entrepreneurship

Google+
175 Followers
16,252 Views
229 People in Circle
Last Entry: May 12th


Perkins Coie Law Firm

LinkedIn
Legal Matter Commentary and Open Positions
2,009 employees on LinkedIn
1 first-degree connection
9 second-degree connections

Facebook
772 Likes
410 Visits
Latest Entry: Jan. 6 re Diversity Fellowship

Twitter
Tweets:1561
Following: 126
Followers: 4,371 
Favorites: 6
List: 1

YouTube
Divided by Subject Matter
Latest Entry: Jan.15 Human Rights Implication of Legal Case (same as below)

Google+
29 Followers
6,161 Views
Latest Entry: Jan. 15 Human Rights Implication of Legal Case

Canyon Crest Academy

Facebook (only)
1756 Likes

YouTube Channel
242 Ongoing subscribers? (I do not think this is correct) 

They have multiple channels and videos, some with over 4,000 views

















Tuesday, February 10, 2015

Week 2: Business & Consumer

As I have not used social media to communicate difficulty with a business, I have to conjecture how I would do so.  I’ve read that companies now have staff who monitor social media. I’m wondering if I “tweet” dissatisfaction with a product or service, would it  be “picked up” by the appropriate company personnel? Was the example in Likeable Social Media due to the reach of Dave Kerpen or would I get the same result? I was also struck by how subtle the competitor’s response was.  The comment did not immediately invite him over to their hotel but empathized, just like a “friend.”  This supports the discussion in Online Marketing about building “social currency.” Due to the other hotel’s empathy and “friendship,” he chose them for his next visit.

On the other hand, I have used social media to compliment employees.  I had particularly good service at “Fixtures Living” (now “Pirch”) and wrote to the employee.  He asked if I would put the entry on “Yelp” which I did. (However, I’ve also heard that Yelp can be influenced by businesses that “pay?”) 

I’m sorry that I have not had personal experience but the next time I am dissatisfied, I consider a “Tweet” as my communication of choice.

Sunday, February 8, 2015

Social Media: Business vs. Personal Use

Social Media: Business vs. Personal Use

Business Applications
At this early juncture of my business and my learning, I believe I need to give priority to the following Social Media platforms.

LinkedIn:
1)I need to update and expand my profile.
2)I need to start a discussion group about Mother Daughter Book Clubs as the woman on LinkedIn fit my target profile of mothers from about 32-45 who are readers and well educated.
3)I need help on executing #2

Facebook:
1)After reading even the initial sections of OnLine Marketing and Likeable Social Media, I realize (but now understand) what Tracy talked to me about several years ago in my first class.  It is about having a "conversation," not "pushing" my services.
2)I'm still not sure how to execute #1 but I know it is important.

Twitter:
1)I can tweet out information in a condensed form that I have discussed on LinkedIn and my blog….
2)I also don't understand ("true confessions" here hashtags)

I know all these should relate though again (at the risk of being repetitive), I'm not sure how to do it.
I think I need to take on post and understand how to tailor it to each platform.

Constant Contact:
I can use this as "cold call" marketing with a notice about a "Novel" Approach to Reading.  I tried this once and though I had a 50% open rate, I did not get any calls.

Blog:
I have committed the ultimate "faux paux" in that I have a blogger site but I have not been consistent.  How do I "erase" my past posts and repost them with a more current date?

Personal Applications Now, Business Applications in the Future
I see these right now as more social applications for me:
Instagram: In the future perhaps, once I have groups I am going to, I can post a picture of a group and than talk about it on Facebook or on my blog.
Pinterest: I see this as a personal application now but in the future I could use it to "pin" book covers that are of interest for specific age groups or topics…by city/reading age for example for "virtual trips."

Saturday, February 7, 2015

Further Explanation of My Blog

I realized that I fell short on explaining my blog and my motivation to taking this class.  Several years ago s friend suggested I turn my passion and "mini" consulting into a business around developing and sustaining Mother Daughter Book Clubs.

I have been involved in Book Clubs long before Oprah (yes, I'm a "mature" student) but the one I did with my daughter was truly thrilling.  I have already started a blog….One of our instructors Tracy Petrucci got me started so rather than repeat all the information there, I will continue….
http://literary-journeys.blogspot.com/p/start-chapter.html

I have not kept up with posting, not because I didn't understand the mechanics (I now understand many but not all) but because I didn't follow a detailed comprehensive game plan about how to integrate all the social media to launch my business.  I have written several business plans but now need to consulate and re-evaluate. My business will be both service-oriented (my consulting fee for teaching other mothers how to start and most importantly sustain a Mother Daughter Book Club), "product based" (I could do an "ebook" or mini pamphlets on different aspects of running a Mother Daughter Book Club.  (I do have a 7000 word "manual" I have written that is just "standing by" waiting for me to decide how to use the text.  Further, by building a list, I can (big dream) attract some advertising dollars and have some "click through" regarding books I recommend.  I would like to be the "go to" place for Mother Daughter Book Clubs.  In addition, I have ideas for trips (see my blog, link above) based on books…as in the one on my blog, "Chicago Comes Alive…."  This trip could be "live" or virtual.

Can I do it?  I still trying….this class is my last attempt at making it work!

Wednesday, February 4, 2015

Template Choice

I chose the "Picture Window" for two reasons….The first is that it seemed like a metaphor to exploring other cultures of the world.  The second reason was I assumed it wasn't the most basic but wasn't the most complex either.