Comments:
I deliberately chose companies in diverse industries, at different levels of maturity and sizes. I wanted to compare and contrast how social media was used. I chose companies where I had a personal connection or wanted to learn more about. I discovered that
1)Facebook and Twitter are the most universally used.
2)YouTube was used by more mature companies with larger budgets. I suspect
this is because video capture and editing require more staff. If the video is longer
than a minute (or maybe less; a minute of video is “long”), professional editing
Is required.
3)LinkedIn is used to demonstrate a company or individual’s knowledge, “advertising” their industry or expertise. It is also used to post job opportunities.
4)Google + was used by 2/5 companies; one was an emerging PR firm linking
education and industry; one was a mature law firm
NIKE
Twitter
18.3 K Tweets
Latest Tweet: Feb.11 Nike SNKRS,
Retweets of various Nike products in use
Facebook
22,918,93 Likes
61,896 Visits
Latest Post: Feb.11
More information on Nike SNKRS above
YouTube
252,136 Subscribers
Multiple channels
Last Video: Depiction of Nike SNKRS app
Instagram
770 Posts
12.1M followers
126 following
Frances Mayes
Last Blog Post: Jan.9, 2015
This appears to serve as her website.
Facebook
9,708 Likes
Latest Post: Nov.10
Refers back to Blog (entry page of website)
Twitter
Tweets: 5,967
Following 1,523
Followers 3,730
Favorites 23
Goodreads
41 Friends
465 Fans
Feedburner: This is an e-mail subscription request
KDRPR.com
Facebook
288 Likes
Latest Post: January 13, information about a conference
Twitter
Tweets: 1,019
Following: 1,295
Favorites: 13
Lists: 1
Latest Tweet: Thanks for a “Shout out”
LinkedIn
Used to: 1)Advertise for Interns, 2)Details about STEAM Connect and 3)3 “Ps” of Entrepreneurship
Google+
175 Followers
16,252 Views
229 People in Circle
Last Entry: May 12th
Perkins Coie Law Firm
LinkedIn
Legal Matter Commentary and Open Positions
2,009 employees on LinkedIn
1 first-degree connection
9 second-degree connections
Facebook
772 Likes
410 Visits
Latest Entry: Jan. 6 re Diversity Fellowship
Twitter
Tweets:1561
Following: 126
Followers: 4,371
Favorites: 6
List: 1
YouTube
Divided by Subject Matter
Latest Entry: Jan.15 Human Rights Implication of Legal Case (same as below)
Google+
29 Followers
6,161 Views
Latest Entry: Jan. 15 Human Rights Implication of Legal Case
Canyon Crest Academy
Facebook (only)
1756 Likes
YouTube Channel
242 Ongoing subscribers? (I do not think this is correct)
They have multiple channels and videos, some with over 4,000 views
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