Social Media: Business vs. Personal Use
Business Applications
At this early juncture of my business and my learning, I believe I need to give priority to the following Social Media platforms.
LinkedIn:
1)I need to update and expand my profile.
2)I need to start a discussion group about Mother Daughter Book Clubs as the woman on LinkedIn fit my target profile of mothers from about 32-45 who are readers and well educated.
3)I need help on executing #2
Facebook:
1)After reading even the initial sections of OnLine Marketing and Likeable Social Media, I realize (but now understand) what Tracy talked to me about several years ago in my first class. It is about having a "conversation," not "pushing" my services.
2)I'm still not sure how to execute #1 but I know it is important.
Twitter:
1)I can tweet out information in a condensed form that I have discussed on LinkedIn and my blog….
2)I also don't understand ("true confessions" here hashtags)
I know all these should relate though again (at the risk of being repetitive), I'm not sure how to do it.
I think I need to take on post and understand how to tailor it to each platform.
Constant Contact:
I can use this as "cold call" marketing with a notice about a "Novel" Approach to Reading. I tried this once and though I had a 50% open rate, I did not get any calls.
Blog:
I have committed the ultimate "faux paux" in that I have a blogger site but I have not been consistent. How do I "erase" my past posts and repost them with a more current date?
Personal Applications Now, Business Applications in the Future
I see these right now as more social applications for me:
Instagram: In the future perhaps, once I have groups I am going to, I can post a picture of a group and than talk about it on Facebook or on my blog.
Pinterest: I see this as a personal application now but in the future I could use it to "pin" book covers that are of interest for specific age groups or topics…by city/reading age for example for "virtual trips."
Interesting concept in using Facebook to promote your services in a conversational tone. I think this is a great point as Facebook tends to be more for personal use, but I can see how making posts fit in with the overall tone of the platform can be a great vehicle to tap into for expanding your customer base and/or sales volume. Great post!
ReplyDeleteI don't really understand your reference under Facebook because I wasn't a part of the Tracy conversation. Asking customers to friend you on Facebook makes sense to me, but I'm not sure how you could reasonably expect to have conversations with your customers that way.
ReplyDeletePinterest would seem to have great applications to your business. I've looked over the shoulder of a friend or two that was on Pinterest and I'm interested to learn more.