Focus Business: Mother Daughter Literary Journeys

Name: Mother Daughter Literary Journeys

Social Media Use

I have made attempts to use social media (thanks to Tracy) but I still have significant gaps in my knowledge. Though I have Facebook, Twitter and Constant Contact accounts, I have not used them with any consistency.  Part of my problem is that I don’t really understand how you have “conversations” though I grasp the concept in theory, I don’t understand how to implement it.

I want to create a social network around reading for girls aged 7-12 and their mothers.  Through the network, I can drive the sale of various products.

Mission Statement

The purpose of Mother Daughter Literary Journeys is to provide mothers and daughters with a shared reading experience by teaching women with second through sixth graders how to start and sustain a Mother Daughter Book Club.

Definition of Business

We are creating a social network around reading for girls aged 7-12 and their mothers. Through the network, we will drive the sales of various products.

Potential Revenue Sources

-Consulting fee from 2 hour presentation (+ two followups) to help a group start and (most importantly) sustain a Mother Daughter Book Club

-“Kindle Book?” How to Create and Sustain a Mother Daughter Book Club”

(This is about a 7,000 word “document/manual” I have written.) This could be broken up into chapters.

-Webinars based on Kindle ebook

-Webinars with ongoing book suggestions and creative ideas to incorporate into the Book Club discussions

-Memberships which will give access to monthly book recommendations, special author access/interviews) This is only possible once a “critical mass” is reached.

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-Matching service by zip code (part of “memberships?”)

-Affiliate marketing of recommended books

-Develop a series of trips....(that could be taken or explored virtually) based on books, 

I.e. “Chicago Comes Alive.”..”New York Comes Alive”

Target Market

-Women 30-45 years of age(50 if have young daughters) who have daughters between the ages of 7 and 12 (the following all assume this first characteristic)

-Family income of $75,000 and up

-Women who are avid readers and understand the value of pleasure reading for their children

-Women who love to travel