Week 5: Facebook Page/Hopes for the Semester

I have an already established Facebook page (though it has not been used which is why I am taking this class!)  It is Mother Daughter Literary Journeys

Here is the URL
https://www.facebook.com/LiteraryJourneys

I have done some minor editing…chaining the name and adding a Mission Statement.

Goals for Facebook this semester

The most significant reason I wanted to take this class was for the structure the homework would provide in forcing me to use tools like Facebook.  Tracy helped me set it up but I have never really used it with regularity.  While there are many reasons for this (not all limited to the "mechanics" of Facebook), I am now much more ready to move forward.
My Goals are:
1)To reintroduce myself to how to post…particularly in linking and commenting on something I have read on someone else's page.  There is one FB in particular that often has posts I would like to comment and expand upon.  I need to 1) know if this is proper etiquette and 2)refresh my memory on the mechanics of doing this.
2)I need to understand how to "make conversation" with people I find who fit my demographic target market.  I found someone today through the Huffington Post (she had a post about how satisfying and worthwhile her Mother Daughter Book Club has been).  She does have a Facebook Page and Twitter account…How do I "make (social media) friends" with her?
3)To understand how to draw people to my page…both the mechanics of an ad and given my business, what could it be?
4)To be posting once weekly by the end of the semester….