Sunday, February 22, 2015

Week 3: Identifying and Using Good Design

Potential Problems and Strengths of Four Websites

Riverside Art Center

Three potential problems:
1)Navigation - the user must scroll around to see the entire website.  The entire website should be visible on the screen without scrolling.
2)The mission of the Riverside Art Center is unclear....is this a non-profit? If so, what is its mission? Who is the audience?
3)The images are too large for the website....
4)The images produce many questions....Who did them?  Where they done at the Riverside Art Center?  If they were, which program were the artists/creators involved in?

Head Hunter Hairstyling
Three potential problems
1)The most prominent photo does not reflect the business....it perhaps reflects the location but not the business...Photos on other parts of the websites do not enhance 
what they are discussing....for the 
2)Putting prices on the website may not be a good idea if for some reason they have to be changed.  I would think one wants to establish the relationship with the customer first.  In addition, if the website is maintained by an outsider, it would be very difficult to keep it current.
3)The photographs do not look professional....they are too small and do not adequately illustrate the subject manner...
4)The website loads in stages and that makes the user impatient.
5)”Download” page does not make sense.

Apple
Design, aesthetics, branding....
1)Images are confined to one screen
2)The branding is so consistent that even without the words, one can recognize it as Apple.
3)The menu bar is very clear and it is easy to find the information you need.

Ford.com
Design, aesthetics, branding...
1)The images of cars give a feeling of movement
2)Menu bar is clear and easy to read
3)The menu tabs on the “footer bar” are “secondary” information categories that are logically organized.

Two Websites I Visit Often

Amazon.com
I use this site often as much for research about books and purchases.  I have rarely (less than five times) purchased merchandise other than books from Amazon.  However, I do use it to read book and product reviews.  I like the way the products are grouped so that a customer can easily search by category.  In addition, there is a great deal of "value add" which is certainly their marketing strategy….due to the sophistication of search engines.  I do like that it can recommend other "books I might like" or products.  The fact that there is so much "value add" means I will keep coming back and because of that, I may eventually purchase other products.  One reason it will take me a while is that I purchased a vacuum cleaner which turned out to be awful and it was too much of a hassle to return an item like that.  Thus, I have learned that for me, a purchase like that I must see before.

Canyon Crest Academy (CCA) http://cc.sduhsd.net/
It is interesting to me how sophisticated a school website has become.  I find this very easy to navigate and I can always find the information I need.  I also like the way the Facebook page is integrated into the website.  The "drop down" menus are also very convenient. I have not signed up for the reminders yet but I will.  I want to see how comprehensive they are and whether it is just so much information that it becomes intrusive.  One challenge we have is that the Canyon Crest Academy Foundation needs to be more visible but we have a challenge in that it has to function independently and not reflect the core operations of the school.  We continue to think about how we can get parents to the Foundation website.
I like the fact that we showcase the "Think B4 You Post" message that was designed by a CCA Student.  I like that I can find out about courses through the "Course Profile" section.  Further, the latest episode of CCA TV in the middle of the website is great as it reminds users of the website (primarily parents and students) about events at CCA. We hope this in turn, increases the sense of community and ultimately donations. At this time, I can't think of anything I'd like to improve.

Sunday, February 15, 2015

Week 2: Five Business Social Media Survey

Comments:
I deliberately chose companies in diverse industries, at different levels of maturity and sizes.  I wanted to compare and contrast how social media was used.  I chose companies where I had a personal connection or wanted to learn more about.  I discovered that
1)Facebook and Twitter are the most universally used.  
2)YouTube was used by more mature companies with larger budgets.  I suspect
this is because video capture and editing require more staff.  If the video is longer
than a minute (or maybe less; a minute of video is “long”), professional editing
Is required.
3)LinkedIn is used to demonstrate a company or individual’s knowledge,  “advertising” their industry or expertise. It is also used to post job opportunities.
4)Google + was used by 2/5 companies; one was an emerging PR firm linking
education and industry; one was a mature law firm

NIKE

Twitter
18.3 K Tweets
Latest Tweet: Feb.11 Nike SNKRS, 
Retweets of various Nike products in use

Facebook
22,918,93 Likes
61,896 Visits
Latest Post: Feb.11
More information on Nike SNKRS above

YouTube
252,136 Subscribers
Multiple channels
Last Video: Depiction of Nike SNKRS app

Instagram
770 Posts
12.1M followers
126 following

Frances Mayes

Last Blog Post: Jan.9, 2015 
This appears to serve as her website.

Facebook
9,708 Likes
Latest Post: Nov.10
Refers back to Blog (entry page of website)

Twitter
Tweets: 5,967 
Following 1,523
Followers 3,730
Favorites 23

Goodreads
41 Friends
465 Fans

Feedburner: This is an e-mail  subscription request

KDRPR.com

Facebook
288 Likes
Latest Post: January 13, information about a conference

Twitter
Tweets: 1,019
Following: 1,295
Favorites: 13
Lists: 1
Latest Tweet: Thanks for a “Shout out”

LinkedIn
Used to: 1)Advertise for Interns, 2)Details about STEAM Connect and 3)3 “Ps” of Entrepreneurship

Google+
175 Followers
16,252 Views
229 People in Circle
Last Entry: May 12th


Perkins Coie Law Firm

LinkedIn
Legal Matter Commentary and Open Positions
2,009 employees on LinkedIn
1 first-degree connection
9 second-degree connections

Facebook
772 Likes
410 Visits
Latest Entry: Jan. 6 re Diversity Fellowship

Twitter
Tweets:1561
Following: 126
Followers: 4,371 
Favorites: 6
List: 1

YouTube
Divided by Subject Matter
Latest Entry: Jan.15 Human Rights Implication of Legal Case (same as below)

Google+
29 Followers
6,161 Views
Latest Entry: Jan. 15 Human Rights Implication of Legal Case

Canyon Crest Academy

Facebook (only)
1756 Likes

YouTube Channel
242 Ongoing subscribers? (I do not think this is correct) 

They have multiple channels and videos, some with over 4,000 views

















Tuesday, February 10, 2015

Week 2: Business & Consumer

As I have not used social media to communicate difficulty with a business, I have to conjecture how I would do so.  I’ve read that companies now have staff who monitor social media. I’m wondering if I “tweet” dissatisfaction with a product or service, would it  be “picked up” by the appropriate company personnel? Was the example in Likeable Social Media due to the reach of Dave Kerpen or would I get the same result? I was also struck by how subtle the competitor’s response was.  The comment did not immediately invite him over to their hotel but empathized, just like a “friend.”  This supports the discussion in Online Marketing about building “social currency.” Due to the other hotel’s empathy and “friendship,” he chose them for his next visit.

On the other hand, I have used social media to compliment employees.  I had particularly good service at “Fixtures Living” (now “Pirch”) and wrote to the employee.  He asked if I would put the entry on “Yelp” which I did. (However, I’ve also heard that Yelp can be influenced by businesses that “pay?”) 

I’m sorry that I have not had personal experience but the next time I am dissatisfied, I consider a “Tweet” as my communication of choice.

Sunday, February 8, 2015

Social Media: Business vs. Personal Use

Social Media: Business vs. Personal Use

Business Applications
At this early juncture of my business and my learning, I believe I need to give priority to the following Social Media platforms.

LinkedIn:
1)I need to update and expand my profile.
2)I need to start a discussion group about Mother Daughter Book Clubs as the woman on LinkedIn fit my target profile of mothers from about 32-45 who are readers and well educated.
3)I need help on executing #2

Facebook:
1)After reading even the initial sections of OnLine Marketing and Likeable Social Media, I realize (but now understand) what Tracy talked to me about several years ago in my first class.  It is about having a "conversation," not "pushing" my services.
2)I'm still not sure how to execute #1 but I know it is important.

Twitter:
1)I can tweet out information in a condensed form that I have discussed on LinkedIn and my blog….
2)I also don't understand ("true confessions" here hashtags)

I know all these should relate though again (at the risk of being repetitive), I'm not sure how to do it.
I think I need to take on post and understand how to tailor it to each platform.

Constant Contact:
I can use this as "cold call" marketing with a notice about a "Novel" Approach to Reading.  I tried this once and though I had a 50% open rate, I did not get any calls.

Blog:
I have committed the ultimate "faux paux" in that I have a blogger site but I have not been consistent.  How do I "erase" my past posts and repost them with a more current date?

Personal Applications Now, Business Applications in the Future
I see these right now as more social applications for me:
Instagram: In the future perhaps, once I have groups I am going to, I can post a picture of a group and than talk about it on Facebook or on my blog.
Pinterest: I see this as a personal application now but in the future I could use it to "pin" book covers that are of interest for specific age groups or topics…by city/reading age for example for "virtual trips."

Saturday, February 7, 2015

Further Explanation of My Blog

I realized that I fell short on explaining my blog and my motivation to taking this class.  Several years ago s friend suggested I turn my passion and "mini" consulting into a business around developing and sustaining Mother Daughter Book Clubs.

I have been involved in Book Clubs long before Oprah (yes, I'm a "mature" student) but the one I did with my daughter was truly thrilling.  I have already started a blog….One of our instructors Tracy Petrucci got me started so rather than repeat all the information there, I will continue….
http://literary-journeys.blogspot.com/p/start-chapter.html

I have not kept up with posting, not because I didn't understand the mechanics (I now understand many but not all) but because I didn't follow a detailed comprehensive game plan about how to integrate all the social media to launch my business.  I have written several business plans but now need to consulate and re-evaluate. My business will be both service-oriented (my consulting fee for teaching other mothers how to start and most importantly sustain a Mother Daughter Book Club), "product based" (I could do an "ebook" or mini pamphlets on different aspects of running a Mother Daughter Book Club.  (I do have a 7000 word "manual" I have written that is just "standing by" waiting for me to decide how to use the text.  Further, by building a list, I can (big dream) attract some advertising dollars and have some "click through" regarding books I recommend.  I would like to be the "go to" place for Mother Daughter Book Clubs.  In addition, I have ideas for trips (see my blog, link above) based on books…as in the one on my blog, "Chicago Comes Alive…."  This trip could be "live" or virtual.

Can I do it?  I still trying….this class is my last attempt at making it work!

Wednesday, February 4, 2015

Template Choice

I chose the "Picture Window" for two reasons….The first is that it seemed like a metaphor to exploring other cultures of the world.  The second reason was I assumed it wasn't the most basic but wasn't the most complex either.